Online marketing

All companies want number one ranking

Internet marketing is a complex task for expert online marketeers. Concentrate on your own business and let us do your internet marketing. There is a lot to do if you want to get started with online marketing. At the moment 9 out of 10 Internet users start a search on Google, so it pays to be at the top of search results. However, internet marketing goes far beyond that. The starting point for a targeted internet marketing campaign is determined by what you want to achieve with your website.

We see that many websites in badly designed and therefore will never be highly ranked by a search engine. A good design will help Google rank your website higher in search results. Contact us to discuss what we can do for you.

Below you will find some Google marketing sections that can lead to more visitors to your website.

SEO

SEO, or Search Engine Optimization, can result in a higher ranking of your website in search results.  Search Engine Optimization is an essential part of a public (mobile) website or app. If your site is optimized for SEO well, then chances increase that visitors will be able to access your website based on their search terms.

Search engines (like Google) rank your site according to a number of parameters, including:

• Quality of content (including relevance texts)
• Links and visits to the website (measure popularity)
• Remove technical thresholds (eg responsive, speed, SSL)

Analytics

If your SEO is well-organized and tracked, Google Analytics will track your site’s metrics. The purpose of this Google service is to provide the website administrator with insight into, among other things, visits, resources, and page views. Based on these management data, you can set goals in Analytics to measure conversions. For example, a conversion is the purchase of a product or enrolment on your newsletter. For webshops, setting up e-commerce within Analytics is a must.

Adwords

With Google Adwords, you can use targeted advertising to reach potential customers. You pay per click and decide what budget you want to spend on Adwords. If you have a webshop then advertising over the whole country may be a good choice. However, if you have a coffee shop in Groningen, it’s wise to show your ads only in Groningen on the mobile phones of your potential customer who go to the coffee shop area. By combining Adwords with Analytics you can distinguish between organic visitors (not via Adwords) and visitors who click on the ad(s) on the website.

The internet marketing mix

Use the correct marketing mix and get it right for your site! At isource, our online marketing professionals will help you increase sales and reach your online goals. this will often be a mix of different tools, such as social media, newsletters, lead generation, retargeting and content marketing.

Feel free to contact us and let’s see what’s best for you.